-
Conflict Coaching
A structured path to navigate tension, restore relationships, and get back to work.
-
Elevated Leadership Teams
Clarity, cohesion, and support for CEO’s and leadership teams operating under pressure.
Hi, I’m Genevieve
I'm driven by the belief that people and organizations can thrive together and achieve their purpose.
Before launching Theory Y, I served as Chief Operating Officer at Coherent Digital, an academic publishing startup I helped grow from its earliest days into a thriving company. From the beginning, I built operations and culture side by side. My ability to attend to both operational and human needs helped fuel the organization's growth.
Throughout my career, I've been entrusted with highly sensitive matters, complex organizational challenges, and moments where discretion and sound judgment are critical. From M&A to crisis management, my work has consistently focused on de-escalating conflict, strengthening relationships within organizations, and helping teams turn ideas into actionable plans.
At the center of my work is communication—strengthening relationships between the people and systems that make up an organization.
Business holds immense potential to make the world a better place. I'm honored to play a role in helping organizations fulfill their purpose, and grateful to continually learn in partnership with my colleagues and clients.
What’s in a name?
The company’s name is inspired by a once-radical idea introduced by Douglas McGregor in his 1960 book The Human Side of Enterprise.
He identified two, contrasting assumptions that shape our behaviors in the workplace:
Theory X, the dominant mindset at the time, assumed workers had to be “coerced, controlled, and directed.”
By contrast, Theory Y argued that people are worthy of trust and intrinsically motivated to perform, learn, and grow.
McGregor challenged outmoded assumptions. In so doing, he transformed management theory and sparked the field of Organizational Development.
McGregor’s book is a reminder of how far we’ve come and the distance we still must travel to fully realize our potential.
Let’s do this!